Journey Builder
Visually design multichannel customer journeys triggered by a behavior, a date or a business event.
Marketing Cloud
Personalize every interaction, at scale.
Marketing Cloud brings together Salesforce's marketing tools: email, journey automation, B2B marketing, personalization and performance measurement. With Data 360, every campaign runs on a unified customer view.
Key features
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What Marketing Cloud brings you
Email & Mobile Studio
Create and send personalized emails, SMS and push notifications with dynamic content.
Account Engagement (formerly Pardot)
B2B marketing automation: forms, landing pages, lead scoring and nurturing, synced with Sales Cloud.
Personalization
Real-time recommendations and personalized content on your website and mobile app.
Intelligence & Reporting
Consolidated performance across all campaigns and channels (formerly Datorama) to measure ROI.
Marketing Cloud Next
The next generation built on Data 360 and Agentforce: segments, journeys and content created with AI.
AI & Agentforce
AI at the heart of Marketing Cloud
Einstein optimizes send time and contact frequency, and predicts each contact's engagement. With Agentforce Marketing, AI generates briefs, segments, journeys and campaign content from a simple goal.
Marketing Cloud · Agentforce
Use cases
Projects I deliver
- Welcome programs, abandoned cart recovery and loyalty
- B2B nurturing and handing hot leads to sales
- Migrating from Marketing Cloud Engagement to Marketing Cloud Next
- GDPR compliance: consent, preference center and unsubscribes
Metrics
What we measure
- Open and click rates
- Journey conversion rate
- Customer acquisition cost
- Marketing ROI
How I help
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From assessment to adoption
Assessment & scoping
Review of your processes and your Marketing Cloud org, followed by a prioritized roadmap.
Implementation
Configuration, automation (Flow), integrations and data migration, delivered with an agile approach.
Adoption & improvement
User training, tracking dashboards and continuous optimization.